Total Value of Regional Brand in Shaanxi Reached RMB 167.1 Billion Yuan
Total Value of Regional Brand in Shaanxi Reached RMB 167.1 Billion Yuan
Date: 2017-5-19

Total Value of Regional Brand in Shaanxi Reached RMB 167.1 Billion Yuan

 

2016 value evaluation result of 5 regional brands in Shaanxi Province was released at the press conference convened by Shaanxi Bureau of Quality and Technical Supervision on May 10th. The competitiveness of regional brand in Shaanxi gained an average score of 723 with average value of RMB 33.435 billion yuan and total value of RMB 167.173 billion yuan.

The 5 regional brands include Yangxian County red Ibis ecological organic products, Xi’an Yanliang aviation high technology, Xi'an Hi-tech Industries Development Zone (XHTZ), China Yangling Agricultural Hi-Tech Fair (CAF) and Hanjiang Yanxiang Cave scenic area, among which XHTZ ranked the first in brand value with total of RMB 62.731 billion yuan and CAF ranked the first in brand competitiveness with score of 788.

The evaluation of Shaanxi brand value was carried out in 2011. At present, 28 enterprises and 6 zones have joined the evaluation and a series of competitive and well-known regional brands have been cultivated. In 2016 national evaluation of regional brand, XHTZ and CAF ranked 2nd with brand value of exceeding RMB 50 billion yuan respectively among 88 regional brands in manufacturing industry and 34 regional brands in service industry.

 

 

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